Watching the World Cup through a different lens


• Budweiser – the official beer of the 2018 FIFA World CupTM – partnered with Snapchat to unveil the world’s first sound-activated Lens.
• The technology responds to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens
• Further, Budweiser wanted to help the public celebrate the euphoria of the 2018 FIFA World Cup in places and spaces where they’d naturally converse with their friends about the tournament; where they celebrate the successes or commiserate the losses of their team. The activity needed to feel natural and authentic, so the partnership with Snapchat was a no-brainer
With the Snappable Lens, Budweiser brings groups of fans closer to the action, more engaged with the tournament and increase association of football, enjoyable moments with friends and the brand.

This professional campaign titled 'Watching the World Cup through a different lens' was published in United Kingdom in June, 2018. It was created for the brand: Budweiser, . This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.


Holding Company: Edelman
Production Company: Snapchat
Entrant Company: Ab InBev


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