Description
The Laptop Initiative, is a registered charity dedicated to repurposing unwanted laptops for communities in need, launched a powerful new campaign titled ‘Wasted Potential’. The campaign highlights how something as seemingly redundant as an unused laptop can unlock education, employment, connection, and income for society’s most vulnerable, refugees and asylum seekers, disadvantaged youth, and women affected by domestic violence.
This professional campaign titled 'Wasted Potential' was published in Australia in June, 2025. It was created for the brand: The Laptop Initiative, by ad agency: Hook Creative Studio. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 days ago by Chief Creative Officer: Pat Langton of Hook Creative Studio.
Credits
Advertising Agency: Hook Creative Studio
Production Company: Hook Creative Studio
Creative Director: Johnathan Akiki
Chief Creative Officer: Pat Langton
3D artist: Matt Langton
