Don't Retire the Party
Don't Retire the Party
Don't Retire the Party
Don't Retire the Party
Description
Boomers and millennials unite for National Iced Tea Day with a campaign that celebrates a cross-generational commonality best enjoyed with Lipton Hard Iced Tea. Bringing together famed boomer social collective, the RetirementHouse and millennial influencer Cruz Corral, "Don't Retire the Party" was created in partnership with global creative agency, Founders.
This professional campaign titled 'Don't Retire the Party' was published in United States in June, 2025. It was created for the brand: Lipton Hard Iced Tea, by ad agency: Founders Agency. This Content, Digital, and Print media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 6 months ago.
Credits
Client: Lipton Hard Iced Tea
CMO: Guillermo Sanchez
Brand Director: Lisa Texido
Brand Manager: Adam Fries
Associate Brand Manager: Brooklyn Lambert
Agency: Founders
CEO Founders: Tanya De Poli
CCO Founders: Checha Agost Carreño
Account Director: Maru Carbi
Creative Directors: Kristin Mizushima & Katie Reid
Head of Art: Maximiliano Sanchez
Senior Art Director: Angel Cedeño
Art Directors: Sol Galindo Heiland & Juan Ghab Saucedo
Junior Art Director: Pallavi
CEO Too Many Much: Delfina Lamino
Producer: Dominique Mehl
Production:
Production Company: Siesta
Director: Bruno Martinez
Executive Producer: Elsa Melero
