Description
Launched in partnership with Clean Up Australia, the campaign spotlights the staggering number of laptops discarded every year, many of which still have life left in them. The message is simple but urgent: don’t waste potential.
This professional campaign titled 'Wasted Potential' was published on July 16, 2025. It was created for the brand: The Laptop Initiative, by ad agency: Hook Creative Studio. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago by Chief Creative Officer: Pat Langton of Hook Creative Studio.
Credits
Advertising Agency: Hook Creative Studio, Melbourne, Australia
Production Company: Hook Creative Studio
Creative Director: Johnathan Akiki
Chief Creative Officer: Pat Langton
3D: Matt Langton
