Coupons, paper receipts and plastic loyalty cards are so last century. In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman José, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
This professional campaign titled 'Thing of the Past' was published in Portugal in April, 2019. It was created for the brand: Continente, by ad agency: Fuel. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Andreia Ribeiro, Ricardo Marques
Art Director: Rodrigo Fabocci
Copywriter: Richard Warrell
Account Manager: Rita Nazário
Account Executive: Matilde Rodrigues
Planner: João Gomes Coelho
Production Company: Take It Easy
Director: Rita Barbosa
Director of Photography: Francisco Vidinha
Art Direction: Paulo Routier
Sound Design: Indigo
Post Production: Light Films