Hundreds of thousands of face masks are disposed of around the world every day, and they don't degrade. If we don’t start to protect our planet today, there will be nothing left to return to.
This professional campaign titled 'Waste Can Mask Our Future' was published in United Arab Emirates in June, 2020. It was created for the brand: Fine Hygienic Holding, by ad agency: FCB. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 3 years ago.
Advertising Agency: Horizon FCB, Dubai, United Arab Emirates
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Directors: Rodrigo Scapolan, Elsa De Bruyn, Guilherme Possobon
Senior Graphic Designers: Sinto Anto, Muhammad Abid
Copywriter: Lucy Elder
Arabic Copywriter: Bassam Doss
Senior Account Manager: Dana Salamoun
Head Of Production: Hicham Soubra
Video Editor: Waleed Abdulaziz
Image Retouching: Moreira Estudio
Masks Photographer: Chico Barros
Client Approval: James Michael Lafferty, Andrea Janjua, Hande Hitay