To promote the lesser-known but must-visit destination of puerto Plata for our client the Ministry of Tourism of Dominican Republic, we created a fun and immersive activation that traveled to DR's key markets in the US: Miami, New York, Boston and Chicago.
A free, mobile, immersive pop-up social media museum about Puerto Plata (airport code POP).
This professional campaign titled 'Dominican Republic Pop Funhouse' was published in United States in June, 2019. It was created for the brand: Dominican Republic Ministry of Tourism, by ad agency: BVK. This Experiential medium campaign is related to the Public Interest industry and contains 8 media assets. It was submitted over 3 years ago by Creative Art Director: Alejandro Arcas of BVK Miami.
Advertising Agency: BVK Miami, Miami, United States of America
Cco: Ileana Alemán-Rickenbach
Creative Director: Richard Conti
Creative Art Director: Alejandro Arcas
Senior Copywriter: Camilo Gómez
Event Production: Market Activations Inc