Description
Gen Z lives to make plans, but scrolling through their WhatsApps, we discovered a pattern: a whole graveyard of abandoned groups with names like "BEACH 2021" or "CONCERT 2024". An entire social life trapped in an endless "we'll do it later". To solve this, Falabella presents Wake The Chat. We created an official Colectivo F contact and leaked it so young people could add it to those dead chats. Upon infiltrating, the brand scans the group's name and automatically sets up the logistics, providing the venue, the experience, and the necessary products to resurrect that unfinished plan and finally bring it to the streets.
This student campaign titled 'Wake the Chat ' was published in Ecuador in October, 2026. It was created for the brand: Falabella, by ad school: God. This Digital medium campaign contains 2 media assets. It was submitted about 1 hour ago.
Credits
STUDENT WORK - YOUNG GOLDS LATAM 2026
Advertising Agency: God, Guayaquil, Ecuador
Brand: Falabella, Colectivo F
Campaign: Wake the Chat
CEO: Andrés Manrique
Creative Director: Ronald Moreano
Copywriter: Emilio Burgos
Graphic Designer: Valeria Orellana
Motion Graphic Designer: Katherine Quimis
