FOOH breakdown
Description
In Colombia, on April 28 we celebrate National Sneakers Day, and at Falabella we wanted to do something memorable. To commemorate this special date, we launched a campaign in a big way: we placed giant sneakers in emblematic points of the Colombian capital. This was the incredible result!
This professional campaign titled 'Voy con Tenis y Punto' was published in Colombia in April, 2024. It was created for the brand: Falabella, by ad agency: Leo Burnett Colombia. This Digital, Film, and Print media campaign is related to the Fashion, Other, and Retail Services industries and contains 8 media assets. It was submitted 14 days ago by Art Director: Jose Marquez of Leo Burnett.
Credits
Advertising Agency: Leo Burnett, Bogotá, Colombia
Production Company: PXP, Bogotá, Colombia
CCO: Mauricio Sarmiento
General Creative Director: Juan Romero "Tiko"
Creative Directors: Camilo Urrutia - Alejandro Gutiérrez
Art Director: Jose Márquez
Project Manager: Gabriela López
VFX Supervisor: Oscar Barrera
Flame Artist: José Guío
CG Genaralist (Animación, Layout y 3D Tracking): Camilo León
CG Genaralist (Preparación de Modelos y Texturas): Eduardo Triviño
Executive Producer: Connie González
Photographer: ZUMO Studio
