Description
Insight: It’s annoying how long the ketchup takes to get out of the bottle.
Big Idea: The time it takes for the ketchup to come out of the bottle is worth the wait.
Execution: The action of watching the time tick as the ketchup goes down or leaves the bottle.
This student campaign titled 'Waiting Never Tasted So Good' was published in United States in August, 2024. It was created for the brand: Heinz, by ad school: Syracuse University Pre-College Program at Newhouse. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted 2 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Amy Block
Copywriter: Becky Machlovitz
Instructor: Mel White
TA: Cole Meredith
