#VTC - Value The Craft, Value The Craftsman

Agency: 7even Interactive


VTC - Value The Craft, Value The Craftsman campaign was born out of deep rooted insight - Creative works and Creatives in Africa are not appreciated.
It was time to take a stand against people who in one breath ridiculed creative works and still wanted free creative services. This campaign will lead to a weekend where Creatives go on Strike without offering creative services. A weekend where Creatives get to discuss and proffer solutions to issues pertaining to the craft and the Craftsman on Clubhouse and Twitter Space.

This professional campaign titled '#VTC - Value The Craft, Value The Craftsman' was published in Nigeria in August, 2022. It was created by ad agency: 7even Interactive. This Film medium campaign is related to the Professional Services industry and contains 10 media assets. It was submitted over 1 year ago.


Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Olalekan Akinyele
Art Director: Olalekan Akinyele, Hughes Ekpei, Seun Abioye, John Bammeke, Abel Ebinum
Copywriter: Olalekan Akinyele, Ikenna Mbah, Abidat Ibrahim
Video Editor: Abel Ebinum
Sound Credit: Royalty Free Music


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