Jägermeister 'Win a Home Bar' Promotion

Agency: Connecting Plots


It’s a well known fact, the best bars are the hardest to get into and always have the toughest bouncers on the door. And our new Jägermeister ‘win a home bar’ promo is so good, it only makes sense it should have a bouncer on the door as well.

The Jägermeister home bar consumer promotion gives people the chance to win the ultimate home bar set up, valued at 10K and has enlisted Frank Künster, legendary Berlin bouncer to front the competition.

The promotion is aimed at increasing sales of Jägermeister classic and driving off-premise trial with consumers being encouraged to enter through neck tags on its products as well as through digital and social.

This professional campaign titled 'Jägermeister 'Win a Home Bar' Promotion' was published in Australia in August, 2022. It was created for the brand: Jagermeister, by ad agency: Connecting Plots. This Digital and Integrated media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.


Co-Founder / Creative Partner: David Jansen
Head of Integrated Planning & Strategy: Tim Collier
Creative Director: Chris Johnson
Senior Art Director: Scott Sparks
Design Director: Joe Davies-Griffith
Senior Designer: Kubi Vasak
Senior Motion Graphic Designer: Victor Rodriguez Rivero
Senior Integrated Producer: Bonnie Ledsam
Integrated Producer: Monica Dombrovskis
Account Executive: Mikayla Henderson


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