BetterMe is the fastest-growing family of Health&Fitness apps in the world, with over 95 million users from 190 countries.
In its latest campaign, developed by DRAMA QUEEN, BetterMe turns the well-known cliché of the marriage vow into a manifesto of self-acceptance. Standing for the mindful approach to self-improvement, sports and dieting, BetterMe puts self-acceptance and self-love at the heart of their mission. This campaign underlines the idea that only self-acceptance and self-support lead to an efficient way to wellness. That only a person who learned to love and support himself no matter what can stand the long way to the better version of himself.
This professional campaign titled 'VowToMyself' was published in Ukraine in July, 2021. It was created for the brand: BetterMe, by ad agency: Drama Queen. This Digital medium campaign is related to the Health and Sports industries and contains 1 media asset. It was submitted about 1 year ago by Assistant: Drama Queen of Drama Queen .
Advertising Agency: Drama Queen, Kyiv, Ukraine
Production And Postproduction: Tvlab
Director: Ben Brand