BetterMe

BetterMe, an ecosystem of health & fitness apps, collaborated with award-winning design agency Banda for a new brand communications campaign run exclusively on Snapchat. Due to the impending crisis, advertising budgets are reduced in the first place. It is super necessary for creative agencies to change habitual workflow and be faster and flexible than usual. In new all-remote working conditions processes, Banda has created 8 videos from scratch in 5 days while staying at home! There is no way to shoot live videos, so the only solution is to create animated cartoons, which usually takes about a month. Recording unique music takes from two weeks to a month. BetterMe & Banda did it in less than a week. As soon as BetterMe reached out to us, we realized it was a perfect match. Just an hour after our first interaction, our creative strategists drafted several concepts. And the day after we managed to approve the project’s strategy and brief our creative team. It was a high speed work progress which is very inspiring for us. The product itself was close to our team, as many of us began to meditate and exercise at home during quarantine.