Teaches to Love Water

Creating a brand from scratch is always exciting, especially when the project is filled with warmth and care. Salmon Graphics had the chance to work on project helping kids overcome their fears and learn to swim in a supportive environment. Our task was to bring this idea to life visually and conceptually.

Inspired by the desire to create more than just a swim school, we envisioned a space where every detail speaks of friendship with water, calmness, and confidence. Thus, the "VODA" brand was born. "VODA" is Russian word for water, symbolizes empathy and play, making water a fun and safe friend for kids.

The name "VODA" itself is symbolic. The letters "O" and "D" look like swimming goggles, immediately evoking safety and confidence in water. The logo clearly represents a swim school that cares for each child.

Our design used soft pastel colors, especially gentle blue, associated with water, purity, and calmness. A playful, watercolor-like font adds a childlike joy, reminding us of kids' drawings. We wanted "VODA" to be friendly and joyful for kids, evoking trust and happiness.

Beyond the logo, we created a range of materials, including gear bags, certificates, temporary tattoos, and stickers. Each detail was carefully crafted to maintain the brand's style and mood. The main character, a blue drop, symbolically guides children into this new, exciting aquatic world, representing care and support, crucial for kids' first steps into water.

The new branding helped the business stand out with its uniqueness and thoughtfulness. Unlike typical swim school logos featuring swimmers or fish, a fresh approach. Turning letters into a symbol that conveys the essence of the business makes "VODA" distinctive.

The "VODA" project was an inspiring journey of creating something truly special, where every detail serves the goal of helping kids befriend water and overcome their fears. We're grateful for the opportunity to be part of this story and look forward to new creative challenges.