Pursuing the ideal

At the core of our work lies a passion for bringing great ideas to life. Recently, we had the opportunity to collaborate with a Belarusian sports nutrition manufacturer to create branding that stands out among competitors and reflects the essence of their product. Our goal was to ensure the new name and logo conveyed the idea of perfection and the pursuit of an ideal body, like the Greek god Apollo.

Apollo isn’t just a name; it’s a symbol of light, beauty, and striving for perfection. Today, this image is firmly associated with men in excellent physical shape. So, the name "Apollo" became the perfect embodiment of the product’s main idea: a divine body that sports nutrition consumers aspire to achieve. We wanted the brand to inspire and motivate, creating an association with a high standard of physical form.
The visual part of the project was just as important. We went for minimalism to emphasize the main idea: nothing extra, just perfection. This was reflected in the packaging design—a white bag with the relief of a perfect six-pack. This design immediately catches the eye and makes you want to touch the package, feel its texture, and sense the strength and beauty it symbolizes.
Every element of our branding—from naming to packaging—was meticulously thought out. We aimed to create a style where minimalism blends with deep symbolism. The result is a brand that not only attracts attention but also tells a story, inspires big goals, and upholds the cult of a beautiful body.

This project embodied the philosophy: simplicity is genius. Nothing unnecessary, just the perfect visual representation of the pursuit of perfection. The new brand immediately grabs the customer’s attention, evoking admiration and inspiration. Salmon graphics’s work with the Belarusian manufacturer demonstrated how branding artistry can deliver a powerful message and create a product that is not only visually appealing but also incredibly effective in achieving great dreams.