Few people know about Belarus. Even less so about VOKA Smartfilm - an International Mobile Film Festival. How do we connect with movie geeks around the world to get submissions?
Through their beloved star - John Wick.
We've created a short mockumentary film that tells a childhood story of famous killer from Belarus. Old-timers of small village are sharing memories about him growing up. Finally, they invite John back home and to the VOKA Smartfilm festival.
With $2000 spent on film and with $0 spent on media, we've got 650.000 views across platforms, $500.000 worth of impressions and film submissions from 58 countries.
This professional campaign titled 'Voka Smartfake' was published in Belarus in February, 2020. It was created for the brand: VOKA Smartfilm, by ad agency: TDI Group. This Integrated medium campaign is related to the Media, Movies, Professional Services, and Recreation, Leisure industries and contains 3 media assets. It was submitted over 1 year ago by Copywriter: John.
Advertising Agency: TDI Group, Minsk, Belarus
Creative Director: Artyom Cheley
Copywriter: Ivan Grishkevich
Copywriter: Anna Alexandrovich
Account Director: Veronika Gapeeva
PR Manager: Tatiana Skaptsova-Piatrouskaja
Producer: Kate Lozovskaya
Director: Evan Levi