Pandemic. Product sales are going down, and the sunflower seed market has frozen. The challenge was to come up with the relevant to the context creative solution. Big idea: QUARANTINE TIME IT’S REN TIME! Millions of Belarusians are in #stayhome mode. It’s all in a circle – stick on to your favorite TV shows, YouTube, social networks. But all quarantine activities become much more interesting with REN seeds! It's like a drug, a quarantine panacea – the clock flies by, the content becomes more fun, it’s impossible to stop – we call it the REN effect! We shot a video and launched a 360 campaign with the influencer Lera Yaskevich. Came up with a “REN movement” and recorded a sticky track. We used all relevant media in quarantine: TV, digital, mobile, radio, influencers, instore and delivery integrations. And in two weeks the whole country was in REN-REN-REN mood. The most impressive results: complete view 95%; sales growth + 45%; media KPI in digital 130%; reach 3+ millions.

This professional campaign titled 'Ren Time' was published in Belarus in April, 2020. It was created for the brand: REN, by ad agency: AIDA Pioneer Branding & Creative. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 4 years ago by CD: Dmitry of AIDA Pioneer Branding & Creative.


Advertising Agency: AIDA Pioneer Branding & Creative, Minsk, Belarus
Production: Mediacube Production
Creator: Dmitry Galinovski, Darya Russ
Art Director: Irina Zelenko
Creative Director: Dmitry Apolenis
Producer: Ekaterina Solovieva
Director: Sonya Dukhon
Dop: Alexander Mishin
Project Manager: Tatiana Mitar

Food Banks Canada


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.