Agency: Webcoupers Consulting


In the wild, animals often use camouflage to evade predators or approach prey unnoticed. In this context, blending into the background, not standing out, is advantageous.

For brands, however, the opposite holds true. Visibility is crucial. This was illustrated by showcasing animals in their natural camouflage state and explaining why such concealment is unsuitable for brands.

This professional campaign titled 'Visibility' was published in Nigeria in November, 2023. It was created by ad agency: Webcoupers Consulting. This Print medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted 3 months ago.


Advertising Agency: Webcoupers Consulting, Lagos, Nigeria
Managing Director: Fikayo Ogundairo
Strategists: Wura Yakubu, Adeola Adewunmi
Copywriter: Wura Yakubu
Art Director: Adeola Adewunmi


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