Celebrating Firsts

Agency: Quantasy + Associates


There is an undeniable and overwhelming joy of experiencing life through a child's eyes and celebrating their "firsts" – from the first steps to the first bike ride without training wheels. Carter's Celebrating Firsts campaign takes these cherished moments to heart, celebrating the love, pride, and sheer delight that parents experience as they share in their children's achievements, all while doing so with confidence and style, no matter the season.

After all, clothing is an integral part of childhood, and Carter's understands the importance of blending style with the joy of those "firsts.” In the brand’s latest campaign spots, Carter’s has partnered with Quantasy + Associates to reach authentically diverse families, expanding on their 2021 campaign “Fun is Back in Style.”

This professional campaign titled 'Celebrating Firsts' was published in United States in October, 2023. It was created for the brand: Carter's, by ad agency: Quantasy + Associates. This Film medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted 5 months ago.


Advertising Agency: Quantasy + Associates
Chief Executive Officer/CCO: Will Campbell
VP, Group Account Director: Sheros Thomas
Account Director: Benyam Tesfai
Account Executive: Matt Arias
Executive Producer: Yamani Watkins
EVP, Head of Strategy: Melanie Williams
Executive Creative Director: Ron Ceballos
Client/Brand: Carter's


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