A campaign to alert people about the risks of hepatitis C, especially for those who attended tattoo studios a long time ago, due to the risk of non-sanitizing materials. To present this in a creative and impactful way, differentiating from the category, we asked for an experienced tattoo artist from a renowned studio here in São Paulo to illustrate a dragon (very common in the 80s and 90s), but with the aspect of elderly, which refers to the aging of the tattoo, the dragon directly alerts the public to seek the diagnosis.
This professional campaign titled 'Vintage Tattoo' was published in Brazil in September, 2020. It was created for the brand: Gilead, by ad agency: McCann Health. This Print medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted about 2 years ago by Senior Art Director: Eduardo Basque of McCann Health Sao Paulo.
Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil