"Made For More" By MONO

Pool Party

Pirate’s Treasure

Classic Khaki


Minneapolis-based creative agency MONO worked with Valspar for its newest campaign, “Made for More.” The campaign for industry-leading paint and coatings brand Valspar targets DIY enthusiasts of all ages, specifically those experiencing paint decision paralysis.

Picking the right paint color for your walls is no simple task considering that even white has thousands of shades. The average person takes roughly one hundred days to lock down a paint color and finish a project, and 71% of consumers need confidence in a color choice before starting a project. For Valspar, getting paint chips into the hands of the consumers (through its free paint chip delivery service) is key to driving consumer experimentation and, ultimately, preference for the brand and its breadth of products.

Nothing is more intimidating than choosing the right paint color, and with so many colors to choose from, picking the right one is often a daunting task. Consumers want confidence that they are making the right color decision. The "Made for More" campaign, which includes broadcast and social media videos, brings Valspar paint colors to life in a unique, memorable, and humorous way using paint names as a jumping off point. It’s not beige but Classic Khaki, not blue, but Pool Party. The campaign envisions what would happen if these paint color names manifested themselves in fun and unexpected ways to help DIYers find the perfect one.

This professional campaign titled '"Made For More" By MONO' was published in United States in April, 2023. It was created for the brand: Valspar, . This Film medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted 6 months ago.


Chief Creative Officer: Chris Lange
Executive Creative Director: Katie Riddle
Group Creative Director: Dave Bullen
Art Director: Meredith Niles
Copywriter: Leah Jarem
Executive Producer: Kristoffer Knutson
Producer: Matt Hunstad
Business Affairs Manager: Patti Hofstad
Account Director: Meghan Welch
Account Supervisor: Lisa Evanson
Project Leader: Shannon Gavin

Production Company: ArtClass
Director: Ryan Ebner

Editor: Mike Leuis | Mackcut
Colorist: Ricky Gausis | Trafik
Online/Finish: Channel Z


Group Creative Director: Dave Bullen
Assoc Creative Director/Art Director: Meredith Niles
Assoc Creative Director/Writer: Leah Jarem
Social Creative: Sara Jean
Editor: Alex Munro
Studio Production Director: Peter Huxmann
Connections Strategy Director: Madeline Sanchez
Account Director: Meghan Welch
Account Supervisor: Lisa Evanson
Project Leader: Shannon Gavin
Executive Producer: Kristoffer Knutson
Integrated Producer: Elle Genné
Business Affairs Manager: Patti Hofstad
Production Partner: Capture Films Co.

Sr. Vice President Marketing: Tom Liebhardt
VP of Brand Marketing: Gus Morales
Director of Brand Marketing, Valspar: Erica Yacobozzi
Sr. Manager of Brand Marketing, Valspar: Alex Miller


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