Agency: FCB Inferno


Real people with creative flair and love for colour and home interiors feature in a new campaign for Valspar paint’s new premium paint brand; V&CO.

Valspar – the world’s 5th largest coatings manufacturer, offering the greatest number of colour combinations in the market – brings to market its new premium Dead-Flat Matt range, to be sold exclusively at B&Q stores nationwide and via the new V&CO website.

V&CO has been developed to help people transform their home decorating visions into reality with a luxurious result and unrivalled depth of colour. The campaign idea is to attract a new premium audience to the Valspar brand by tapping into their desire for individuality.

The launch features a selective group of individuals with beautiful homes and interesting real-life background stories.

This professional campaign titled 'REAL STORIES COLOUR NEW CAMPAIGN' was published in United Kingdom in October, 2022. It was created for the brand: Valspar, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted over 1 year ago.



Business Director David Petersen
Account Manager Vicky Endicott
Senior Social Media Manager Hannah Meneer
Creative Leads Richard Peretti & Simon Mannion
Head of Production Nikki Chapman
Producer Biba Thomas
Runners Emilia Collier, Hamish McKerchar
Production company 456 Studios
Director Charlie Coombes
DOP Miguel Carmenes
1st AC Harry Coleman
Camera Trainee Gordon Wong
Gaffer Kristof Szentgyorgyvary
Spark Michal Salaga
Sound Recordist Emanuele Correani
Photographer Dan Wilton
Photographer Assistant Petar Petrov
Production Designer Grace Becker Burnett
Production Designer Assistant Bella Harwood
Set Builder Toby Caldicott
Editor Charlie Coombes
Grade Electric Theatre Collective
Sound Mix Wave
Talent Tom Baxendale, Emma Morley, Indronil Chowdhury, Mia Mauge


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