Ask Val

Agency: FCB


Valspar launched an innovative interactive consumer paint resource dedicated to delivering the highest caliber of personalized service to avid DIY-ers nationwide. It was developed as an extension of a core brand belief that choosing color to enhance your life is a fun, inspiring, empowering change – and that Valspar is here to help throughout the entire process. provides a quick and easy quiz option to help users identify colors and palettes that perfectly fit their personalities. Additional inspirational photos and color trends information are also easily accessible with just a few clicks.

This professional campaign titled 'Ask Val' was published in United States in June, 2016. It was created for the brand: Valspar, by ad agency: FCB. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Creative Directors: Susan Treacy, Myra Mazzei, Joe Rivera
Art Director: Nick Howard
Copywriter: Nick Stoner
Director of Creative Strategy: Renee Mahoney
Developers: John Skibicki, Nick Moutrey, Jeff Korba, Clint Ruch
Project Manager: Andy Ekland
Digital Platforms Manger: Nick Kraska
Account Lead: Anna Bradbury
Account Director: Kate Hearn
Group Management Director: Scot Havrilla
Planner: Chris Callahan
Strategic Analytics Director: Fan Shi
Associate Business Analyst: Derek Tucker
Brand Manager: Stephen Strong
Director / Brand Integration: Joel Wasserman
Senior Brand Manager: Karen Keller


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