Don't Go Gently

Agency: Preacher

Tecovas: "Check Em Out"

Tecovas: "How She Rolls"


Tecovas, the trailblazing digitally native western apparel brand known for its high-quality handmade cowboy boots, has launched its first-ever national campaign that includes a new tagline and creative platform, “Don’t Go Gently.” The campaign, which opens up new wider western spirit, was created in partnership with independent agency Preacher.

“Don’t Go Gently,” leads with two 30-second spots by director and comedian Kate Hollowell. Each spot centers on a proudly individualistic yet magnetically social, stereotype-defying character who wears Tecovas while moving to their own beat in an unexpected setting. Their personal fashion choices (and dance moves) epitomize the individualism and optimistic, pioneering spirit of the Old West—as well as the “Don’t Go Gently” tagline.

This professional campaign titled 'Don't Go Gently' was published in United States in April, 2023. It was created for the brand: Tecovas, by ad agency: Preacher. This Content, Film, and Integrated media campaign is related to the Fashion industry and contains 2 media assets. It was submitted 6 months ago.


Client: Tecovas
Chief Marketing Officer: Gillian Kennedy
Executive Creative Director: Brian Jordan
Senior Design Director: Craig Denham
Senior Creative Producer: Mary Beth Pellegrino

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Marcus Brown
Creative Director: Zach Watkins
Group Brand Director: Kristen Meade
Junior Brand Manager: Grant Howard
Copywriter: India Allen
Art Director: Caroline Jinks
Associate Strategy Director: Madelyn Wigle
Executive Producer: Stacey Higgins
Senior Producer: Kasia Olczak
Production Coordinator: Aggie Ryan
Business Affairs: Miiko Martin

Production Company: Mrs. Wright
Executive Producer: Jacki Calleiro
Director: Kate Hollowell
Line Producer: Jona Ward

DP: Jordan Black
Choreographer: Kat Burns
Stylist: Donna Lisa
Production Designer: Gina Caravan
Casting: Good People Casting
Edit House: Cabin
Head of Production: Lisa Barnable
Senior Post Producer: Zack Herpy
Editor: Scott Butzer
Assistant Editor: Lawrence Ng
Music: Good Ear Music Supervision (GEMS)
Mix: Dusty Albertz
Finish House: SHAPE + LIGHT
Executive Producer: Scott Boyajan
Senior VFX/Finishing Producer: Arielle Weir
Color House: Company3
Colorist: Sofie Friis Borup

Music Tracks:
“Queen Bee” by Dane Sturgeon (How She Rolls)
“You Make Me Feel So Good” by Clarence Nelson (Check Em' Out)


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