Valspar (Sherwin Williams group) is launching in France with a colourful activation signed by the agency Change.
To highlight its arrival in France, Change relied on Valspar's unique promise: "colour you can trust" with the brand's money-back guarantee if you’re not satisfied with your choice.
To create an echo around this launch, Valspar invested the French town of Le Blanc in the Centre-Val de Loire region and gave it some colour !
How ? By offering the commune of Le Blanc the opportunity to brighten its colours. Valspar has coloured the walls of Le Blanc: schools, gymnasiums, housing estates, bedrooms, everything has been done to bring colour and cheerfulness to the town.
Change agency is advising the Valspar paint brand on communication and is orchestrating its launch in France exclusively at Castorama. For this purpose, Change has designed a film that will be broadcast from 8 June 2022 and which shows the implementation of this colourful operation, with Stéphane Barbato behind the camera.
This professional campaign titled 'Valspar colors Le Blanc' was published in France and United Kingdom in June, 2022. It was created for the brand: Valspar, by ad agencies: Change and FCB. This Digital, Direct, and Outdoor media campaign is related to the House, Garden and Industrial, Agriculture industries and contains 6 media assets. It was submitted 3 months ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.
Executive creative directors : Samy Benama, Damien Guiol
Copywriter : Emile d’Orsay
Art director : Basile Protat
Assistant Art director : Benjamin Lange
Head of production : Élodie Andurand
General director : Laure Poquet
Associate director : Vincent Touchard
Account director : Julien Cassar
Production : HVH
Director : Stéphane Barbato
Producer : Boris Vassalo
Production director : Charles Pugliesi Conti
Sound studio : The