Description
Türkiye is the second most rejected country in the world for visa applications.
In 2024, Turkish people lost more than 30 million euros in visa fees because of rejected applications.
This means 1 out of every 7 visa applications was rejected.
To solve this problem, Hepiyi Sigorta launched a new service.
It is Visa Rejection Coverage inside their Travel Health Insurance.
To promote it, a campaign was created.
The campaign targeted people in Istanbul who want to travel to Europe.
People who plan trips to London, Pisa, or Berlin…
But sometimes their visa is rejected, and their travel plans are ruined.
The campaign showed this disappointment in a visual way.
It matched famous places in Istanbul with famous places in Europe.
• Istanbul’s nostalgic tram with London’s red phone booth.
• Galata Tower with the Leaning Tower of Pisa.
• Atatürk Monument in Taksim Square with Brandenburg Gate in Berlin.
The message is simple:
If your visa is rejected and your vacations plans fall through you can get your visa fee back.
This professional campaign titled 'Vacation Plans Can Fall Through' was published in Turkey in September, 2025. It was created for the brand: Hepiyi Insurance, by ad agency: MullenLowe. This Print medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted 21 minutes ago by Art Director: Sercan ENDES of MullenLowe Istanbul.
Credits
Client: Hepiyi Sigorta
Agency: MullenLowe Istanbul
Executive Creative Director: O. Nadir Aydın
Creative Group Heads: Rahman Yıldız, Kerem Aydın
Creative Team: Can Ayan, Sercan Endes
Account Team: Ceyda Coşkun Ayanoğlu, Siminsu Sevgikuranlar, Irmak Akgürle
