Description
In 2025, 24 million bags were mishandled worldwide, according to SITA. For travellers, that can mean arriving with nothing but the clothes on their backs. Hepiyi Sigorta turns this awkward reality into a humorous print campaign, showing that being prepared isn’t about what you wear. It’s about having lost luggage coverage.
This professional campaign titled 'The Most Prepared Traveller' was published in Turkey in October, 2026. It was created for the brand: Hepiyi Insurance, by ad agency: MullenLowe. This Print medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Agency: Mullenlowe Istanbul
Client: Hepiyi Insurance
Executive Creative Director: O. Nadir Aydın
Creative Director: Rahman Yıldız
Creative Group Head: Kerem Aydın
Copywriter: Can Ayan
Art Director: Mehmet Bayrak
Account Team: Ceyda Coşkun Ayanoğlu, Derya Çağdaş
