Zurich UK has launched its first sustainable TV advertising campaign in a new collaboration with creative agency FCB Inferno.
As the business sets out on its mission to drive brand consideration through an emotional connection with consumers, the agency, who were appointed earlier this year after a three-way pitch, was briefed to develop a campaign which encapsulates the motivation to ‘sustain’. The campaign is about protecting the future of everything we love, sustaining our way of life, families, livelihoods and hopes and dreams.
In a less traditional approach, the insurer has utilised the most sustainable approach possible to create the new advert. By re-using existing footage and extending the lifespan of the content, the brand limits the carbon footprint created by traditional productions, travelling to locations to film with a complete crew.
Alongside national TV advertising, the new campaign will incorporate advertising on Radio, Sky outlets such as Adsmart, YouTube, social channels and key trade media outlets from now until October 2022.
This professional campaign titled 'upcycled' was published in United Kingdom in June, 2022. It was created for the brand: Zurich UK, by ad agency: FCB Inferno. This 360° medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago.