BunBun Snack

Bollywood Badass

Agency: Wolf BKK


When bold flavour snack meet bollywood genre commercial.

Practically every brand has its own Paprika flavour, In Thai everyone knows Paprika for its mild taste and Paprika itself was a flavour in almost every well known brand.

BunBun is a snack brand that pledges for the unexpected, the brand decided to launch its new Paprika flavour. BunBun wants consumers to ‘Taste the unexpected’, so they've introduced BunBun Paprika, an Indian spice in a bolder and tastier way.

Wolf BKK joined forces with Salmon house to fuse the ingredients in the attempt to introduce the new and unique expectation from the new BunBun Paprika. The idea was to create “A hero, A Bollywood Badass” a Bold and colourful character who is a representation of all flavorful spices. Demonstrating his unexpecting out of the ordinary heroism action. From removing the street light and using it as a vehicle to turning all kinds of food into deadly murdering weapon. Yes, indeed! It exceeds all expectations like the new BunBun Paprika’s flavour.

This professional campaign titled 'Bollywood Badass' was published in Thailand in June, 2022. It was created for the brand: BunBun Snack, by ad agency: Wolf BKK. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 2 years ago by Creative Director: Nopharit of Wolf BKK.


Agency : Wolf BKK, Thailand
Chief Creative Officer : Torsak Chuenprapar
Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter : Anin Sriurairatana, Phachara Saothayanan
Art Director : Kanyaporn Longprasert
Agency’s Producer : Chanapat Srabua
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Production Company : Salmon House
Director : Thanachart Siripatrachai, Vichai Matakul


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