Tullamore D.E.W

Unwavering Whiskey in a Crazy World

Agency: RTO+P


Feel like the worlds gone a little bit mad? Tullamore D.E.W agrees, so much so that the authentic 192 year old Irish-based whiskey brand teamed up with Independent Creative Agency, Red Tettemer O’Connell + Partners (RTO+P) to set the humble, self-deprecating, “unwavering” character of Tullamore D.E.W. loose on a culture that is constantly chasing trends, fetishizing the latest greatest, and obsessed with all things celebrity and influencer.

In their new campaign, “Unwavering Whiskey in a Crazy World”, Tullamore D.E.W. aims to combat a culture that too often tries to make people feel they need to be something they are not.

To capture that authenticity, RTO+P went to Tullamore, Ireland to shoot the :30 and :15 spots to launch the campaign. The independent shop partnered with a production company based in Dublin and shot all around the town of Tullamore and at the Tullamore D.E.W. distillery, to showcase the brand’s hometown Irish roots.

Combining several digital and social components, the campaign will run across various social media platforms, on-Premise, Radio and OOH including in social and digital extensions that will expand into the on-premise.

This professional campaign titled 'Unwavering Whiskey in a Crazy World' was published in United Kingdom in October, 2022. It was created for the brand: Tullamore D.E.W, by ad agency: RTO+P. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Creative Agency: RTO+P
President Co-Chief Creative Officer: Steve Red
Co-Chief Creative Officer: Steve O’Connell
VP, Creative Director: Ari Garber
Copywriter: DJ Ursetta
Art Director: Ty Crump
VP, Director of Strategy: Angus McCoubrey
Group Account Director: Alexis Papazian
Senior Account Manager: Aimee Goldstein
VP, Digital & Social: Uri Weingarten
Director, Social: Frank Esposito
Senior Social Strategist: Tim Stoeckle
Senior Producer: Joe Mosca
Producer: Niall Segundo
Editor: Chip Schofield

Production Company: Bottle
Director: Kevork Aslanyan
Music: Don McCloskey

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