Unwavering Whiskey in a Crazy World

Feel like the worlds gone a little bit mad? Tullamore D.E.W agrees, so much so that the authentic 192 year old Irish-based whiskey brand teamed up with Independent Creative Agency, Red Tettemer O’Connell + Partners (RTO+P) to set the humble, self-deprecating, “unwavering” character of Tullamore D.E.W. loose on a culture that is constantly chasing trends, fetishizing the latest greatest, and obsessed with all things celebrity and influencer.

In their new campaign, “Unwavering Whiskey in a Crazy World”, Tullamore D.E.W. aims to combat a culture that too often tries to make people feel they need to be something they are not.

To capture that authenticity, RTO+P went to Tullamore, Ireland to shoot the :30 and :15 spots to launch the campaign. The independent shop partnered with a production company based in Dublin and shot all around the town of Tullamore and at the Tullamore D.E.W. distillery, to showcase the brand’s hometown Irish roots.

Combining several digital and social components, the campaign will run across various social media platforms, on-Premise, Radio and OOH including in social and digital extensions that will expand into the on-premise.