Creativity is as broad as it is diverse and this definitely means creativity is not the exclusive preserve of the people working in the creative departments, no matter how much we try to pretend.

This year’s LAIF award is focused on diverse and inclusive creativity, welcoming people from all walks of life.

To this end, our campaign sought to showcase everyday creativity in the Nigerian context and how it relates back to the award categories of LAIF, thus driving home the point that All Ideas Are Welcome.

This professional campaign titled 'LAIF Awards 2022' was published in Nigeria in October, 2022. It was created for the brand: Association of Advertising Agencies of Nigeria, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Media and Professional Services industries and contains 9 media assets. It was submitted almost 2 years ago by Art Director: Sheu Sodiq of X3m ideas.


Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Directors: Kelechi Uduma, Oladunni Elemide Williams
Head of Art: Samuel oluwagbemi
Copywriters: David Odey, Oghie Anani
Art Directors: Abisoye Odewole, Sam Olorundare, Paul Akpede


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