The voice of women

Unveil The Flags

Agency: HeimatTbwa


Winter 2022: Not far away from the World Cup in Qatar, another, more serious event took place.
Jina Mahsa Amini was killed by the Iranian morality police for allegedly wearing her hijab too loosely. This triggered nationwide protests in which women in Iran fought for their rights. Since then, Iranians have taken to the streets to protest the regime's oppression.
To support them in their struggle, activist group THE VOICE OF WOMEN organized a demonstration.
Thousands took part, and many donated their white hijabs that were collected and spray-painted in the colours of the Iranian regime's flag.
Why? To bring the issue to the centre of global attention: the World Cup in Qatar, where political protests were strictly forbidden. The veils were then given away to unknowing fans as trojan flags to be smuggled into Qatar's stadiums and waved.
Afterwards, the stories of the women who once wore them were published on as well as on social media channels, encouraging hundreds of women to join the protest and post their own stories.
#UnveilTheFlags #UnveilIran

This professional campaign titled 'Unveil The Flags' was published in Germany and Qatar in November, 2022. It was created for the brand: The voice of women, by ad agency: HeimatTbwa. This Experiential and Outdoor media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 7 months ago.


The Voice Of Women

Executive Creative Director: Marjorieth Sanmartin
Creative Director: Monder Jiyawi
Creative Director: Sebastian Kollat
Copywriter: Lucía Mendezona
Jr. Copywriter: Daniel Guiu
Jr. Art Director: Andy Cruz
Jr. Art Director: Jessica Driediger
Creative-Intern: Christina Hoffmann
Creative -Intern: Souphea Chenn
Senior producer: Alexander Langer
Strategic Planner: Lutendo Madzena

Art Director: Jan Hellmerichs

Pirates in Paradise:
2D Animation: Jochen Becker
2D Animation: Paolo Samadello
Senior Editor: Claude Keller
Senior Editor: Sabine Schäfer
Editor: Philip Lehmenkühler

Hannes Ohde

Sound-Mixing-Engineer: Jan Foege


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