Campaign video concept and making of
campaign principal image
Unstoppaball Front page for Woman leader Magazine _MAGAZINE
Social media video
A real ball made with women's hair, something that many of them cannot even show in public. A symbol so that nobody forgets this situation and our duty to eradicate it. A ball that will continue to roll to generate conversation and raise awareness.
The final hair ball object
Making-of, in hands of a a professional, having a hair dress session...
making-of, hair dress session, looking as almost a ball!
Video case of the campaign
Description
Unstoppaball: a ball with hair to demand that women's rights continue to be respected after the World Cup.
The World Cup came to an end, but the world of women's rights cannot end this las Sunday at the final match.
Even if this ball stops rolling in Qatar, In Woman Leader we have proposed: Let there be another ball that never stops rolling:
The ball of equality, integration and women's human rights.
In countries where they have to hide us a lot until they reach invisibility, we want to keep fighting, so that they can express themselves as they want and reach as high as they can dream.
We want… to leave their hair uncovered, free.
Introducing: UnstoppaBALL.
An initiative of Leading Woman. An international organization that seeks the visibility of women and their rights, in collaboration with Peanuts&Monkeys and the participation of Indie PR.
The unstoppable ball is made of hair, lots of hair, of women who will never stop in their fight for women's equality and human rights in any corner of the world.
A ball that we can never allow to stop rolling. Because what for football is just another final match,
for many women it is just the beginning.
UNSTOPPABALL
Women's Rights must go on.
This professional campaign titled 'UNSTOPPABALL women rights' was published in Spain in December, 2022. It was created for the brand: WOMAN LEADER, by ad agency: Peanuts&Monkeys. This Content, Direct, and Integrated media campaign is related to the Public Interest industry and contains 9 media assets. It was submitted over 1 year ago.
Credits
Agency: Peanuts&Monkeys
Advertiser: Woman Leader
Brand: Woman Leader
Industry: NGO
Client contact: Gracia Sánchez
Creative Director General: Mario Sánchez del Real
Managing Director: Joaquin Cobos
Creative directors: Sergio Rodriguez, Amador pastor
Account Director: Jaime Navarrete
Account Executive: Beatriz Prieto
