Extermination of American natives

They thought it was the right response to save lives.

Stealing Egyptian history.

Ignoring the suffering of the victims in the real criminal stories and making the public sympathize with the criminal and try to imitate his personality.

Trying to convince the public that homosexuality is genetic thing.

Lies about Afrocentric.

Country of freedoms based on slavery.


Some platforms, specifically Netflix, publish some works that incite violence and racism, and others contain a false history, even if everyone knows where the facts are. Lies cannot be spread.
This is a project titled (Unscrupulous) with a change in the name of
the platform using the official logo but using it in the correct word.

This student campaign titled 'Unscrupulous' was published in Egypt, South Africa, and United States in April, 2023. It was created for the brands: Netflix and United Nations, by ad school: The Higher Institute Of Applied Arts. This Digital medium campaign is related to the Other industry and contains 7 media assets. It was submitted 6 months ago.


School: Higher Institute, Egypt, Cairo
Art Director/ copywriter: Doha Amin


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