Unmute Case Study
Description
Brand: Meta
Problem: Live theater isn’t inclusive. The Deaf community feels left out and isolated. They currently sit there and smile. Pretending it’s okay to not have access.
Audience: The Deaf community
Solution: Unmute the stage for the Deaf community through wearable tech. The sounds of the show are converted into haptic vibrations and visual cues.
Technology Execution: The Woojer Haptic Strap turns the sounds of the show into a full body experience. The Meta Ray-Ban Display Glasses, powered by Meta Intelligence, display Rakish Entertainment’s Caption with Intention© which are color-coded per actor, scaled to volume, and animated for emotion.
This student campaign titled 'Unmute' was published in United States in December, 2025. It was created for the brand: Meta, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted about 12 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Adrian Berger
Copywriter: Kate Barrett
Instructor: Mel White
