WhatsApp Meta

The Fireworks Within

Agency: AMV BBDO


WhatsApp, from Meta, has launched a new campaign that reveals the impact of connecting with friends and family ahead of the New Year.

Created by AMV BBDO, the work illustrates WhatsApp’s unique role in helping people have private conversations during the most universally shared cultural moment of the calendar year.

While many enjoy the parties, the noise, being up at midnight and fireworks, for most people the emotional reset of the New Year isn't about midnight or raising another glass. It's the moment they connect with the people that matter most via private texts and calls that bring us closer together.

WhatsApp repeatedly sets records for the amount of text messages and calls on New Year’s Eve, as people turn to the app to reach the ones that matter most.

This year’s campaign shows these “Fireworks Within” that touch on the way people feel when having a private 1-1 or group call during the holiday. The importance of personal connections is brought to life in a powerfully emotional 90’’ film, directed by Nicolai Fuglsig, at MJZ.

This professional campaign titled 'The Fireworks Within' was published in United Kingdom in December, 2022. It was created for the brands: Meta and WhatsApp, by ad agency: AMV BBDO. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Meta
Brand: WhatsApp
Campaign title: For the fireworks within
Client name: Vivian Odior, Jennie Morel, Renata de Carvalho Costa, Michelle Hammond and Jenny Gadd
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Directors: Andre Sallowicz and Tinku Cupf
Creative Team: Pauline Ashford and Mike Kennedy
Agency Planning Team: Alice Aldridge and Yolanda Davis
Agency Account Team: Richard Moloney, Amy Tippen-Smith and Dorothy Tang
Agency Producers: Edwina Dennison and Meg Everett
In-House Creative Agency: Creative X - Rodrigo Moran (Head of Creative), Lucas Heck (Creative Director), Andre Felix (Creative) and Soham Chatterjee (Creative)
Media Agency: Spark Foundry
Production Company: MJZ
Director: Nicolai Fuglsig
Production Co. Producer: Tim Wild
Production Manager: Andrea Harvey
Director of Photography: Mélodie Preel
Edit: Fabrizio Rossetti and Gabriela Soria
Post-production Company: Selected Works
VFX Supervisor: Theajo Dharan
Creative Director: Greg Spencer
CG Creative Director: Francois Rosin
2D Artist: Richard Lyons, Eileen Chan, Maheshwaran Chandrasekaran and Georgie Ford
Motion Graphics: Vibol Moeung
Finishing Artist: David Wishart
Colourist: Hannibal Lang
Colour EP: Camilla Strandskov
Executive Producer: Alex Fitzgerald
Senior VFX Producer: Nicola Simmons
Production Assistant: Libbby Gandhi
Data Technician: Man Lok Li and Stephanie Skarbek
Sound studio: 750mph
Sound Engineer: Sam Ashwell and Lucas Trigg
Sound Producer: Olivia Ray
Music Supervision: Lila Caldwell @ Soundtree Music Ltd
Additional Music Production: Luke Fabia and Benjamin Jones
Soundtree MD/EP: Jay James
PR Agency: Ketchum
Organic social agency: MediaMonks

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