Agency: BETC Paris


A New Dimension for Your Passion.

The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands.

The tension lies more in the fact that people don’t really see the role for technology in their love for rugby. They love the excitement of the games, the atmosphere in the stadiums, the fun they have with other fans, but they don’t see the role or benefit technology could have in that. So, Meta wanted to show how technology can expand their passion for the sport. Fans care about the game, the team, the outfits … But what can technology add to that?

The Rugby World Cup, an Open Window to the Metaverse
It's the opportunity for Meta to bring the passion of every rugby fan into a new dimension thanks to augmented reality, virtual reality and Meta’s family of apps (Facebook, Instagram, WhatsApp).

Meta has developed a series of immersive experiences such as a fan Avatar Creator, a VR and exclusive experience along with six special AR filters available on Meta’s platforms, to help supporters all around the world get into the spirit of the competition.

BETC Paris created a digital campaign to amplify the effort and translate the promise of the brand's involvement in its partnership.

This professional campaign titled 'META TAKES FANS INTO A NEW DIMENSION' was published in France in January, 2023. It was created for the brand: Meta, by ad agency: BETC Paris. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 7 days ago.


Brand: Meta
Brand Manager: Katie Ilharreborde
Ad Agency: BETC Paris
Agency Managers: Guillaume Espinet, Hector Amis, Pauline Gomis
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Jeremy Treccani
Copywriter: Baptiste Szuwarski
Strategic Planner: Philippe Martin Davies
Traffic Manager: Celine Laporte
Creative Producer: Guillaume Denecker
TV Producer: Slim Trabelsi
Production Company: General Pop
Agency Producer: Jeremie Vitard
Post Production: Digital District


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