The goal of this program was to create socially relevant, interactive activation, that transcends traditional marketing tactics.
By using their mobile phones, customers can bring a static image to life and augments reality in a truly innovative way. The sights and sounds you experience are authentic to DDLM, while at the same time keeping the Modelo brand at the forefront.
This professional campaign titled 'Unlock the Modelo Mural' was published in United States in October, 2020. It was created for the brand: Modelo, by ad agency: Groove Jones. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 2 years ago by Partner: Dan Ferguson of Groove Jones.
Advertising Agency: Groove Jones, Dallas, United States of America