Mark of a Fighter

Agency: Grey New York


Grey New York is launching today, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame.

In “Mark of a Fighter,” Modelo is reflected as the reward and badge for those who choose to live the life of a fighter. It recognizes struggles and adversity faced by people from all walks of life, capturing universal stories and connecting all of us to friends, family and community while putting the brand at the heart of the powerful narrative.

This professional campaign titled 'Mark of a Fighter' was published in United States in March, 2023. It was created for the brand: Modelo, by ad agency: Grey New York. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 1 year ago.


Greg Gallagher: VP, Brand Marketing
Logan Jensen: Senior Director, Brand Marketing
Yvonne McCarthy: Senior Brand Manager
Caroline Marwede: Associate Brand Manager
Erin Yazgan: Senior Manager, Consumer Strategy & Insights

Thiago Cruz: Chief Creative Officer, Grey NY
Sara Worthington: Executive Creative Director
Armando Flores: Executive Creative Director
Alvaro Soto: Creative Director
Madeline DeWree: Creative Director
Danae Nunez: Senior Art Director
Conner Schrock: Copywriter
Marcelo Bacellar: Designer
Canaan LeBlanc: Senior Project Manager

Elizabeth Gilchrist: EVP/Account Director
Jesse Schwartz: VP/Account Director
Britney Parada: Account Executive

James McPherson: Chief Production Officer
Jona Suarez: Executive Producer
Kelsey Longo: Integrated Producer
Nicole Kogos: Associate Integrated Producer
Vic Ferrarelli: Senior Print Producer
Stephen Bernstein: SVP, Head of Business Affairs
Lisa Mercier: VP Business Affairs
Leland Drake: Music Producer

Justine Feron: Head of Brand Strategy
Nicolas Pilaprat: Strategy Director
Will Leonard: Strategy Director, Data

Chelsea Sugai: Group Strategy Director, Social & Connections
Kendall Pennington: Community Manger

TV Production Company: Prettybird
Salomon Ligthelm: Director
Suzanne Hargrove: VP / Executive Producer
Rika Osenberg: Head of Production
Julie Sawyer: Producer
Farhad Ghaderi: Director of Photography
Vero Romero: Production Designer

TV Service Company: Goodgate
Philip Bolus: Executive Producer
Juan Legnani: Producer
Social Production Company: Prettybird
Abdi Ibrahim: Photographer
Suzanne Hargrove: VP / Executive Producer
Rika Osenberg: Head of Production
Tiffany Bloomfield: Social Producer
Alejandra Ortiz: Production Designer

Social Production Service Company: Goodgate
Philip Bolus, Executive Producer
Cristian Morales: Producer

Editorial: Whitehouse Post
Adam Marshall: Editor
Alex Hagon: Editor
Tiffany Taveras: Assistant Editor
Paul Chung: Assistant Editor
Brooke Williams: Executive Producer
Ryan Smith: Senior Producer
Color: Company3 NY
Kevin Breheny: Head of Production
Joseph Bicknell: Colorist
Cassidy Conway: Color Producer
Casey Koster: Color Coordinator
VFX / Finishing: Method NY
Jesse Kurnit: SVP, Managing Director
Bennett Lieber: Executive Producer
Julia Paskert: Executive Producer
Kyle Fader: VFX Producer
Olivia Vitagliano: VFX Coordinator
Andrew Dela Cruz: Flame Lead
Alex Postelnicu: Flame Artist
Sean Wilson: Flame Artist
Trevor Brashich : VFX Assistant
Audio Post: Heard City
Gloria Pitagorsky: Managing Partner
T Terressa Tate: Sound Designer & Mixer
Jackie James: Executive Producer
Liana Rosenberg: Senior Producer
B Muñoz: Senior Producer
Nick Duvarney: Producer
Dylan Stetson Assistant Producer
Seth Brogdon: Assistant Mixer
Virginia Wright: Assistant Mixer
Zoltan Monori: Assistant Mixer
Chenoa Tarin: Assistant Mixer
Oddy Litlabo: Assistant Mixer

Penguin Random ...


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