The protagonist of the creative project is a fascinating and mysterious character - perhaps a shipowner - who wanders inside the yacht. The unmistakable mask reveals its identity, along with the total-white dress: it is the timeless Pulcinella, which evokes the Neapolitan culture and territory and symbolizes the inspiration and originality that so distinguishes Arcadia Yachts.
This professional campaign titled 'Unexpected Elegance' was published in Italy in October, 2019. It was created for the brand: Arcadia Yachts, by ad agency: White Red & Green. This Print medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 4 years ago by Art Director: Domenico Stragapede of White,Red&Green Milan.
Advertising Agency: White,Red&Green Milan, Milan, Italy
Photographer: Alberto Cocchi - Edoardo Amati
Copywriter: Alessandro Venturi
Art Director: Domenico Stragapede
Creative Director: Paola Manfrin