Description
In Peru, bicycle use has grown exponentially in recent years. However, infrastructure hasn’t kept up: more than 40 km of the country’s bike lanes have disappeared, either due to poor design or terrible condition. This reality creates absurd and dangerous situations for millions of cyclists who, on top of that, lack accident insurance. With humor, “Unexpected Bike Lanes” highlights this urban issue and turns the country’s most absurd bike lanes into an outdoor, digital, and social campaign to raise awareness about the importance of being insured.
This professional campaign titled 'Unexpected Bike Lanes' was published in Peru in September, 2025. It was created for the brand: Yape, by ad agency: 121 Latam. This OOH Outdoor medium campaign is related to the Finance industry and contains 6 media assets. It was submitted about 2 months ago by Executive Creative Director: Lucas Bargen of 121 Latam.
Credits
Director General: Alejandro Tripoli
CCO: Gonzalo Calmet
Executive Creative Director: Lucas Bargen
Directores Creativos: Alvaro Paitán, Jose Luis Linares, Jhon Avilés
Directora de arte: Joan Valenzuela
Equipo creativo: Mafer Flores y Joaquín Ocho
Directora de Cuentas: Arena Salazar
Jefe de Proyecto: Gino Valle
Asistente de cuentas: Gabriela Pequeña
Director de Producción: Luis Ruiz
Productora: Saida Baca
Fotógrafo: René Funk
Retoque: Jonathan Chafloque
