Simply Wonderful

The beloved brand known for its milk chocolate coating and creamy milky filling has unveiled a new brand campaign, titled “Simply Wonderful.” Launching simultaneously across digital and social platforms, it celebrates the delightfully endless possibilities that begin with a simple treat. Developed in partnership with Anomaly, the work serves as the first new brand campaign from Kinder Chocolate since launching in the U.S. in 2023.

“Simply Wonderful” leans on Kinder’s biggest fans: kids. A 30-second short film titled Cowboys will debut across television, digital video and social platforms, with a separate partner series called Wonderful Bites joining it on social. The short film is accompanied by a 15-second spot and a six-second spot, both of which feature children using their imaginations to explain what makes Kinder Chocolate so special. Through playful storytelling, the films capture the boundless creativity that makes childhood so remarkable, emphasizing that the most memorable moments often have the simplest ingredients and can inspire the type of everyday magic only kids can create.

From its minimalist ingredient story to its vibrant, playful design system, “Simply Wonderful” reflects Kinder Chocolate’s commitment to a distinctive identity that cuts through clutter and makes space for creativity. Across digital platforms and social media, the campaign brings to life a world where chocolate isn’t just a treat — it’s the start of something wonderfully unexpected.

Kinder Chocolate is available in single, share, and mini sizes at retailers nationwide. A new snack-size lay down bag will be launching just in time for Halloween.