Ukrainian Leadership Academy

Uncounted since 1932

Agency: Gres Todorchuk


2018 is the 85th anniversary of the Holodomor. It was the artificial famine created by the USSR government to destroy the Ukrainian nation. The exact number of the victims is unknown, as the Soviet Union forbade counting the deaths. However, we are talking about 7 million people in the very least. There are only a few dozen living survivors now. Their biggest fear is that after they are gone, the memory of the Holodomor will be lost forever. But the world isn’t interested in the terrible tragedy of the past. These events are so frightening that people don’t want to think about them. The Ukrainian Leadership Academy has a mission of promotion of Ukraine in the international arena. To remind the entire world about the terrible tragedy of the Ukrainian nation, we chose the only language understood anywhere on the globe. The language of hunger. Based on the memories of the Holodomor survivors, a famous Ukrainian chef Iurii Kovryzhenko created three meals: soup made of pine cones, bread made of ground grass, and pancakes made of tree bark. For one day, students of the Ukrainian Leadership Academy opened a pop-up restaurant in Brussels, in the political capital of Europe, in front of the European Parliament. We called it “Uncounted Since 1932”, in the memory of all the victims of the Holodomor who remained helpless. Anonymous. Uncounted.

This professional campaign titled 'Uncounted since 1932' was published in United Kingdom in June, 2018. It was created for the brand: Ukrainian Leadership Academy, by ad agency: Gres Todorchuk. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 3 years ago by Miss: Olya of Gres Todorchuk.


Advertising Agency: Gres Todorchuk, Kyiv, Ukraine


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