Description
According to the worldwide tendency 1 out of 4 adults worldwide is not physically active, and more than 80% of the world's adolescent population also doesn’t reach the daily rate of physical activity. And Ukraine is no exception. Intertop is the #1 retailer in Ukraine that creates shoes for walking. Therefore, one of the brand's missions is to develop a culture of walking and an active lifestyle. We opened the first in Ukraine urban interactive Ecotrail, officially supported by the Ministry of Ecology and Natural Resources of Ukraine. It is 2.7 km of walking in Holosiivskyi Park - the only park in Ukraine located in the megacity area. There are 39 interactive stands along the route that inform about flora and fauna of the Park in an unusual way. To attract more people into walking, we collaborated with the Kyiv City State Administration and the Tourism Department, so the Intertop Ecotrail will be added to Kyiv's official city navigation.
This professional campaign titled 'The first interactive Ecotrail in Ukraine' was published in Ukraine in May, 2019. It was created for the brand: Intertop, by ad agency: Gres Todorchuk. This Experiential medium campaign is related to the Education, Hospitality, Tourism, Public Interest, and Retail Services industries and contains 1 media asset. It was submitted over 4 years ago by Miss: Olya of Gres Todorchuk.
Credits
Advertising Agency: Gres Todorchuk, Kyiv, Ukraine
