Description
Viettel 5G’s “Uncle Badass,” created by The Friday, reimagines Lunar New Year storytelling by flipping the traditional homecoming narrative. When his family can’t return for Tết, an uncle from northern Vietnam travels across the country to visit them instead. The humour-led road trip captures everyday encounters with drag performers, tattoo artists, gamers, and floating market vendors — communities rarely seen in mainstream holiday ads. By reframing Tết from an act of returning to one of reaching out, the campaign reflects modern Vietnamese family life while showcasing the nationwide connectivity of Viettel 5G in a warm, human way.
This professional campaign titled 'Uncle Badass' was published in Vietnam in January, 2026. It was created for the brand: Viettel Telecom, by ad agency: The Friday. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Creative Agency: The Friday
Creative Director: Khoa Pham
Managing Director: Trâm Lê
Art Director: Hy Võ
Copywriter: Hà Đàm, Huy Hoàng
Designer: Việt Long
Account team: Tùng Phong, Thảo Hồ, Nghĩa Trần, Mai Thư, Thảo Trân, Sương Phạm
Planner: Thanh Phạm, Mai Linh
