Description
When something new appears before our eyes, people call it “unbelievable” because it is hard to believe. When it becomes reality, they call it “unbelievable” again—this time out of amazement.
The film uses the dual meaning of a single word, moving from doubt to wonder, to tell the story of XPENG’s global journey: using technology to turn what once seemed impossible into reality, while inviting the world to see the future of mobility from China in a new light.
This professional campaign titled 'Unbelivieble' was published in Germany in September, 2026. It was created for the brand: Xpeng, by ad agency: Think & Action. This Film medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted 12 days ago by CCO: THINK & ACTION of THINK & ACTION .
Credits
Agency: Think Action
Creative Director: Quentin_Zhang Qu
Director: Quentin_Zhang Qu
Business Coordinator：Dapeng Quan
Copy Writer: Quentin_Zhang Qu, Kidmo Chen
