SKIN RESCUE VIDEOCASE
Description
Instead of telling Gen Z what our serum could do for their skin, we explained it in a language they understand better: gameplay.
We 3D-scanned Colombia's biggest gaming creator, Pelicanger, transformed him into a playable Fortnite island, and made Garnier's anti-imperfection serum the weapon players needed to rescue his skin. By redeeming the product in real life, they could continue the same mission beyond the game and discover for themselves what they had just played.
Because if they wouldn't listen to another skincare ad, they might play one.
This professional campaign titled 'SKIN RESCUE: Breakout Alert' was published in Colombia in November, 2025. It was created for the brands: Garnier and L'Oreal, by ad agencies: Publicis and Publicis, Digitas. This Digital, Experiential, and Integrated media campaign is related to the Beauty, Gaming, and Media industries and contains 4 media assets. It was submitted about 16 hours ago by Senior Copywriter: Santiago Rendón Peláez of Publicis Groupe // Publicis Play.
Credits
Advertising Agency: Publicis, Digital / Publicis Play
Chief Creative Officer: Jonathan Quimbay
Creative Directors: Oscar Peña / Daniel Sarmiento / Jose Racioppi / Sebastián Betancur
Senior Copywriter: Santiago Rendón
Art. Director: Wilson Vela
Account Director: Juan Otálora
Motion Graphic: Alejandra Acosta
Developer: OVOA Studio
Client: L'Oréal / Garnier
