Description
We wanted to position AFAP SURA as a retirement fund that doesn’t underestimate young people or fill them with empty promises, but instead offers useful content to help them grow and make more confident decisions.
And while everyone else was trying to give them advice, we chose to listen.
That’s why we gave them a voice—by placing a microphone in front of the main universities in Montevideo.
This professional campaign titled 'Una AFAP sin vueltas ' was published in Uruguay in October, 2025. It was created for the brand: AFAP SURA, by ad agency: WASABI Publicidad. This Experiential medium campaign is related to the Finance and Insurance industries and contains 2 media assets. It was submitted about 2 hours ago.
Credits
Advertising Agency: WASABI Publicidad
Production Company: Mal Hablado Films
