Description
Fit season is here — and MUG® Root Beer is helping its dawgs take on proteinmaxx culture without sacrificing the bold, nostalgic flavor they love
Introducing MUG Root Beer Brotein: mix MUG® Zero Sugar with a vanilla protein shake for a DIY “dirty protein” remix — available together in the limited-run MUG Brotein bundle dropping on Walmart.com and TikTok Shop
Some may call it “dirty protein,” but for certified MUG maniacs like San Francisco 49ers star George Kittle, MUG Brotein is the ultimate cheat code: big flavor, big shake energy, and a playful flex on the too-serious gym bros who’ve dominated the protein conversation for too long. Watch Kittle in action on @MugRootBeerOfficial
MUG Brotein Bundle brings root beer to the weight room
PURCHASE, N.Y., April 21, 2026 – Starting Wednesday, April 22, Dawgs can get their paws on a limited-run MUG Root Beer Brotein bundle—complete with MUG Zero Sugar, a vanilla protein shake and exclusive MUG gym essentials designed to take your gainz to the next level (shaker bottle, gym bag, and MUG tank). The bundle will be available exclusively on Walmart.com on April 22nd, with a second drop via @mugrootbeer on TikTok Shop on April 28th, while supplies last.
What the dawgs (and dog) are saying
“As a professional athlete, protein tracking comes with the territory, but I’m also a longtime MUG Root Beer fan who will never give up my float. MUG Brotein is the best of both worlds. The most absurd thing about it is that I didn’t do it sooner,” said George Kittle, San Francisco 49ers Tight End.
“MUG has always been for the fans who have that dawg in them,” says Michael Smith, VP of Marketing, MUG Root Beer. “Teaming up with George Kittle to drop MUG Brotein lets us unleash that big dawg energy in fit season—creating a gainz hack that’s as fun as it is delicious.”
“Dis one is for all da dawgz that werk hard fur da gainz. Lift heavy. Sip MUG Brotein. Get sumthin to flex abut,” said MUG mascot, Dog.
This professional campaign titled 'Gym Dawgs' was published in United States in May, 2026. It was created for the brand: Mug Root Beer, by ad agency: VaynerMedia. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted 21 minutes ago.
